01
AI makes order better. It doesn't make disorder manageable.
Many hope AI will clean up the chaos. The opposite happens: with clear goals, clean processes and good data, AI delivers enormous results. Without them, you just get faster chaos.
Business informatics · IT and business
Understand first,
then build.
I'm Pascal Baumann. I connect technology with what it's supposed to achieve in a business: in AI, in ERP and e-commerce, and in the organisation behind them.
- B.Sc. Business Informatics, University of Augsburg
- Lean Six Sigma Black Belt
- Founded and sold a SaaS
- Founder of KI User
Both worlds
Who does the technology serve?
In my third semester I was standing at a tram stop in Augsburg. The tram was running late, and the countdown display updated instantly. Until then I had studied business, maths and computer science like three subjects that had nothing to do with each other. In that moment it clicked: data, software and a person at the stop who now knows where they stand. Ever since, the first question I ask about any technology is: who does it serve?
IT
Data · systems · AI · interfaces
Business informatics
Most people speak one of the two languages. I translate between them.
Business
Customers · processes · costs · leadership
My DNA
Six principles that run through everything.
Whether it's AI, ERP or leadership: in the end I always decide by the same principles.
01
Understand first, then build.
Goals, processes and numbers first. Skip that and you'll quickly build the wrong thing, whatever the technology.
02
Think from the customer's side.
Every piece of software, every process and every channel has to answer one question: does the customer benefit?
03
Clarity is everything.
Clear goals, a clear method, clear responsibilities. It sounds trivial and still gets forgotten all the time.
04
Prove it, don't debate it.
“That won't work” is a hypothesis to me, not a result. A quick prototype convinces more than any debate.
05
Enable people, design systems.
Leadership doesn't mean doing everything yourself. It creates the conditions in which a team reaches its goals.
06
Consistency beats brilliance.
Most recipes for success are well known. The difference is made by those who apply them every day.
Artificial intelligence
AI is the biggest lever of our time. If you use it right.
I build AI solutions that connect directly to ERP, shop and marketplaces. And I'm honest about where AI has no business being.
Do you see it the same way? Rate the theses. At the end you'll see how well we match.
02
It starts with the business model, not the model.
My first AI conversation with a company isn't about tools. It's about goals, the business model and the customer experience, and about where the biggest lever is.
03
Where everything must always run the same way, AI doesn't belong.
Shop to ERP, CRM to ERP, EDI to a trading partner: these have to work exactly the same way every time. That's what clean interfaces are for. There, AI is the watchman that spots anomalies and reacts, not the engine.
04
Custom software is a real option again.
Companies underestimate how quickly and how well tailor-made software can be built today. What used to be a major project has become a realistic solution.
05
The change will be radical. We should talk about it honestly.
In a few years much of office work will be done by AI, and a lot of physical work by robots. That creates enormous value and shifts power. Whether we use it for the good of all is the really exciting question. I can't yet really imagine what my children's lives will look like in 15 years.
Current project
KI Userkiuser.com ↗A platform that lets JTL customers connect their key e-commerce systems and create tailored MCP servers for each department or employee. Currently being founded.
What I work with
- Claude
- Claude Code
- MCP
- Make
- Zapier
MCP
Ask this website via AI
This site is an MCP server itself. Add it to Claude, ChatGPT or Cursor and ask whatever you want to know: about my experience, my theses and my way of thinking.
$ claude mcp add --transport http pascal-baumann https://www.pascal-baumann.com/api/mcp- ›How does Pascal think about ERP rollouts?
- ›Where does he deliberately not use AI?
- ›Does he have EDI experience?
ERP systems & e-commerce
Implementation is craft. What matters is what happens before.
I took a B2B brand into direct sales, connected marketplaces, ERP and WMS, and built EDI interfaces to Edeka, Aldi, Obi, dm and Rossmann.
01
An ERP project is won or lost in the process analysis.
The most common mistake: too little time for a clear process analysis at the start. Then you may pick the wrong software, overlook what matters, miss deadlines or live with severe limitations. Once you truly understand the processes and goals, implementation is craft.
02
When you start selling yourself, you need your partners more than ever.
When I took a B2B brand into direct sales, large resellers made up 100% of revenue at first. Suddenly you become their competitor, and the one with the best purchasing terms. What carried us was open communication, clear agreements on sales channels and reliable pricing. Trust, as always in business.
03
E-commerce is easier than you think. But not more comfortable.
The recipe is known: be visible, convert, exceed customer expectations. Add the classics like SEO, good copy, the right channels, measuring and learning, and today social selling too. It doesn't take a genius. It takes consistency, every day.
From practice
- EDI connections to Edeka, Aldi, Obi, dm and Rossmann
- Took a B2B brand into B2C: marketplaces, ERP, WMS, ticketing, SEO, PIM
- Technical ERP consultant for interfaces and EDI
My toolbox
- JTL-Wawi
- JTL-WMS
- JTL-Shop
- Xentral
- Xentral Connect
- WooCommerce
- WordPress
- Amazon Seller Central
- Otto Market
- Kaufland Marketplace
- Channable
- eDesk
- Lime
- Transus
- Pranke
- Make
- Zapier
- Trustpilot
Organisation & leadership
Leadership means shaping organisations and people so they reach their goals.
Project management, Lean Six Sigma, logistics and running a business. As a Black Belt, as an operations manager and as a founder with an exit.
01
Lean isn't a corporate topic. It's common sense with tools.
In mid-sized companies, Lean is surprisingly often unknown. Yet it's obvious: focus on what creates value and what the customer pays for. Drop everything else, unless regulations force you to keep it.
02
Leading means creating the conditions.
I prefer to lead as a servant leader. I set the goals and see it as my responsibility to create the conditions in which the team reaches them. My aim: people who become better than me.
03
Good organisations keep themselves in check.
I like to build departments with interlocking goals. Customer service and marketing both need happy customers: if marketing promises the impossible, service fails. If service does a poor job, marketing fails. That way they keep each other honest and make each other better.
From practice
- Lean Six Sigma Black Belt: more efficiency and fewer errors in the warehouse
- Operations manager: logistics for Lego merchandising
- Massagebooking.de: 200 studios as customers, exit to the market leader
Career
The stations my way of thinking comes from.
Founder
KIuser.com (being founded)
A platform that lets JTL customers connect their e-commerce systems and create tailored MCP servers per department or employee.
Founder and exit
Massagebooking.de (SaaS)
Built a SaaS with 200 massage studios as customers and sold it to the market leader. No marketing, just product and support.
Technical ERP consultant
Interfaces and EDI
Built interfaces and EDI connections to software and retail partners such as Edeka, Aldi, Obi, dm and Rossmann.
Senior e-commerce manager
B2B brand
Enabled a B2B brand's move into B2C: marketplaces, ERP, WMS, ticketing, SEO and PIM.
Operations manager
Corporate logistics
Two years responsible for logistics for several major brands, including Lego merchandising and the Bud Spencer and Terence Hill shop.
Studies
University of Augsburg
B.Sc. in Business Informatics, plus certification as a Lean Six Sigma Black Belt.
Contact
Let's talk.
No sales call, no pitch. Whether you think alike or completely differently, I'd enjoy the exchange.
Your result
Rate the theses above with “I agree” or “I see it differently”. This is where you'll see how much we have in common.